Other GamesBack to activationsFranky x MetaMask
A brand collaboration inside Otherside, framed as a playful activation with enough visual character to travel socially.
“The best collabs become scenes people want to screenshot.”
The Franky x MetaMask activation brought a recognizable character collaboration into the Otherside context.
Other Games shaped the experience as a brand moment with a clear playable wrapper and shareable identity.
The emphasis was on giving the collaboration a community-facing format instead of leaving it as a passive announcement.
Why this one matters.
Quick read on the partner, brand weight, and why this activation deserves space in the archive.
MetaMask is one of the most recognizable crypto wallets in the world, developed by Consensys and used as a primary access point for onchain apps.
Franky the Frog brings character IP and community energy; MetaMask brings mainstream crypto infrastructure credibility.
Portfolio angle: this is a strong collab card because it connects playful IP with an infrastructure brand almost every crypto user recognizes.
Community receipts, not empty claims.
Each activation page is designed to hold X posts, clips, player reactions, and campaign proof as the archive grows.
