Other GamesBack to activationsHyperX Arena
An in-person Otherside gaming experience built for ApeFest energy: live, social, competitive, and camera-ready.
“When the room is real, the game has to feel even bigger.”
At ApeFest Vegas, Other Games helped bring the Otherside experience into a physical gaming environment.
The activation was designed to feel premium in the venue and legible online through clips, posts, and community reaction.
It connected live event production with the kind of digital-native proof that web3 communities expect.
Why this one matters.
Quick read on the partner, brand weight, and why this activation deserves space in the archive.
HyperX Arena Las Vegas is a 30,000-square-foot multi-level esports and entertainment venue inside Luxor on the Las Vegas Strip, built for competition stages, broadcast moments, and live gaming audiences.
That makes this one of the strongest portfolio anchors: Other Games was not just posting a clip, it was translating Otherside into a real venue environment with IRL crowd energy and event-grade production value.
Positioning note: lead with this whenever pitching live activations, brand-safe gaming spaces, or IRL-to-digital experiences.
Community receipts, not empty claims.
Each activation page is designed to hold X posts, clips, player reactions, and campaign proof as the archive grows.
